Help us share Bliss Crystals' fight to stay open

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SubjectBody

Hi {first name},

I wanted to share something personal with you. There's a family-run crystal shop in Temecula called Bliss Crystals — I've been going there for years. Jillian and her mom Jan worked together in the crystal industry for more than two decades, after Jan opened the original storefront in NYC after 9/11. They built Bliss Crystals together in California in 2010, and the current Winchester Rd showroom opened in 2023.

Jillian lost both her mom and her stepdad in the last 14 months. Her mom in March 2025, and her stepdad (also her CFO) in January 2026. They were the ones holding the financial side of the business together. The store is still open, the staff still there, but the overhead at the newer Winchester Rd showroom is now greater than what they bring in, and Jillian is rebuilding from a hard place.

She's running a community campaign to bridge through Mother's Day. Anything helps — even a $10 donation, a subscription box, or just sharing this with one other person.

The campaign is here:
https://blisscrystals.com/pages/crowdfunding

Thank you for caring about small businesses.

— {your name}

Letter to your local editor

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SubjectBody

In 2002, my mother Jan opened a crystal shop in Manhattan after September 11th, because people needed something solid to hold. She called me in England — I was finishing my degree at Leeds — and said: "People need healing. Come home and help me."

That was 22 years ago. We built Bliss Crystals together in California in 2010, and you've come into our Winchester Rd showroom (opened 2023) at the Commons for jewelry, for the Halotherapy salt room, for our weekly live shows, for community.

In March 2025, my mother passed from breast cancer. Eleven months later, in January 2026, my stepfather Dick — also our CFO — passed too. They were the ones holding the financial side of this business together for me. The store is still open every day. The miners we work with are still being paid on time. The staff is still here. But the overhead at our newer Winchester Rd showroom is now greater than our current revenue, and that gap is mine alone to close.

We've launched a community campaign to raise $30,000 by Mother's Day — a bridge to stabilize while we rebuild. If you've ever bought a crystal from us or sat in the salt cave, you've already supported us, and I'm grateful. If you can give now, the link is below. If you can't, I'd be just as grateful if you shared this with one person who might.

These crystals helped you through your hard times. I am asking you to help me through mine.

— Jillian Lange
President, Bliss Crystals, Inc.
Temecula, CA
https://blisscrystals.com/pages/crowdfunding

Posts you can copy

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Twitter / X — pick one

Variant A — heart-led (266 chars)

Variant B — direct ask (218 chars)

Variant C — share-friendly third-person (252 chars)

Instagram — feed caption

A note from our family to ours.

My mom Jan and I worked together in the crystal industry for more than two decades. She opened her first shop in Manhattan after 9/11 — she always said "people need healing. Come home and help me." I came home from England in my early twenties, and we built Bliss Crystals together in California in 2010. Our current Winchester Rd showroom — the one most of you know — opened in 2023.

In March 2025 we lost mom to breast cancer. Eleven months later, in January 2026, we lost my stepfather Dick — who was also our CFO. They were the ones holding the financial side of the business together for me. The doors are still open. The miners we work with are still being paid on time. The staff is still here.

But the overhead at our newer Winchester Rd showroom is now greater than what we bring in, and that gap is mine alone to close.

We are not closing. We are still ethically sourcing from miners on five continents. We are still doing the live shows and the salt-cave sessions and the weekly newsletters.

But we need help to bridge to Mother's Day.

The link to our community campaign is in our bio. Donate, share, send to one friend, subscribe to our monthly box, or just walk through the door this weekend — every gesture matters.

Thank you for 24 years.
— Jillian

🤍 #BlissCrystals #SmallBusinessSurvival #Temecula #FamilyBusiness #CrystalCommunity #HelpKeepUsOpen

LinkedIn — long-form

After losing both founders in 14 months, our 24-year family business is asking the community for a bridge.

My mother Jan opened the first storefront of what would become Bliss Crystals in Manhattan in 2002, in the months after September 11th. The shop wasn't really about crystals at first — it was a place where a city in pain could come and hold something solid. People walked in for the quiet, not the rocks.

She called me in England, where I was finishing my degree at Leeds, and said: "People need healing. Come home and help me." I came home. We built Bliss Crystals together in California in 2010, opened the Halotherapy Dry Salt Room, launched our Museum Bar of rare crystals (the first in the Inland Empire), and grew a customer base of 150,000+ over the partnership's run, ethically sourcing from miners on five continents. Our current Winchester Rd showroom opened in 2023.

Last year, the founders passed inside fourteen months of each other.

My mother Jan, in March 2025, from metastatic breast cancer.

My stepfather Dick — who was also our CFO — in January 2026.

They were the ones holding the financial side of the business together. The store at the Commons is still open daily, 11am–7pm. The miners we work with are still being paid on time. The live shows are still running. The staff is still here.

But the overhead at our newer 2023 Winchester Rd showroom is now greater than our current revenue. That gap is what we're working to close — not legacy debt, but the operational math of a bigger space we expanded into right before the founders passed.

We've launched a community campaign with a $30,000 short-term goal by Mother's Day. The campaign isn't a hand-out — it's a way for the community we've served for 24 years to participate in keeping the doors open while we rebuild. Subscribers get a monthly box and a permanent founder discount. Donors get a thank-you and our gratitude. Sharers get our undying appreciation.

If you run a small business, you know how thin the margin between "still here" and "closed" can be. If you've ever been a Bliss customer, you've already been part of why we're still here. If neither — and you just believe small businesses with 24 years of community-rooted history are worth saving — we'd be grateful for one share.

The campaign:
https://blisscrystals.com/pages/crowdfunding

The store: blisscrystals.com

Thank you for reading this far.

— Jillian Lange, President, Bliss Crystals, Inc.

Facebook — community post

Friends —

If you've spent any time in Temecula Commons over the last 16 years, you've probably walked past our store, or come in for a stone, or sat in the salt cave for an hour, or watched one of our live crystal shows online.

Our family started Bliss Crystals more than two decades ago. My mom Jan opened the very first one in NYC after 9/11 — she always said people needed something to hold during hard times. We built Bliss Crystals together in California in 2010, opened the current Winchester Rd showroom in 2023, and you've been our community ever since.

In March 2025 my mom passed from breast cancer. In January 2026 my stepdad Dick — our CFO — passed too. They were the ones holding the financial side together for me. The store is still open every day. The staff is still here. But the overhead at our newer Winchester Rd showroom is now greater than what we bring in, and we're rebuilding from a hard place.

We're running a community campaign through Mother's Day to bridge us through. Anything helps — donating, subscribing to our monthly box, sharing this post with one friend, or just stopping by the store this weekend.

Link to give:
https://blisscrystals.com/pages/crowdfunding

Or share this post — that's also enormous.

Thank you for 24 years. We mean it.

— Jillian and the Bliss Crystals family

#Temecula #SmallBusiness #BlissCrystals

Images to post

Image tiles (1:1 Instagram feed and 16:9 Facebook cover) land here once Joshua uploads the assets to Admin → Settings → Files. The 9:16 Story format is pending Jillian's selection.

Locked picks per recovery delivery 09d: 1:1 = Instagram Post - Bliss Crystals.png; 16:9 = Banner Edited by Jillian.jpg. Drive paths in 09d.

Talking points

If you're talking to friends, posting in your own words, or being asked what's going on — these are the five facts that matter most. Use any of them, in your own voice. Specifics beat polish every time.

Bliss Crystals is a 24-year mother-daughter family business. Jan Mathews opened the first shop in Manhattan in 2002 after 9/11. Her daughter Jillian came home from England to help. They built Bliss Crystals together in California in 2010 and opened a larger Winchester Rd Showroom outside the Promenade Mall in 2023.
Both founders passed inside 14 months. Jan in March 2025 (metastatic breast cancer). Her stepfather Dick — also the company's CFO — in January 2026. They were the ones holding the financial side of the business together for Jillian, who is the surviving operator.
The business itself is still healthy. ~$570,000 in annual revenue, daily foot traffic, weekly live shows, an active subscription program, ethical sourcing from miners on five continents (India, Brazil, Peru, Mexico, Russia, Madagascar, South Africa, Japan, China, Europe), and 150,000+ five-star sales over the partnership's run. The doors are still open daily, 11am–7pm. The current operational gap: the overhead at the 2023 Winchester Rd showroom is greater than current revenue — the campaign is to close that gap, not pay down legacy debt.
The community campaign goal: $30,000 by Mother's Day — a short-term bridge to stabilize while we rebuild. The longer-term plan is community-funded: monthly subscription boxes ($39 Essentials / $79 Elevated) are the most sustainable way for supporters to keep us open without a one-time donation.
The ask isn't only money. Sharing the campaign with one person, attending a live show, walking into the store, subscribing, or putting up a small Bliss Ambassador post in your community — all of it counts. The single biggest variable in this campaign is reach, not average gift size.

Send Jillian a note

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